Alexis Harris

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Digital marketing has become an integral component of every business plan. It requires active participation in online media and knowledge of strategies for consumer interactions, multi-platform marketing and —at the core of these efforts — a brand's voice.

The Digital Brand Management certificate program provides industry insight and best practices for the rapidly changing world of smart technologies. Designed for newcomers in the online marketing and communications industry or professionals who desire increased digital savvy, students will build a knowledge base and strengthen résumé skills. Instructors include leading industry experts from businesses such as Adidas, the Portland Trailblazers, REI and Jive Software who have experience in online marketing strategy and execution.

Learn more at https://pace.oregonstate.edu/digita...men

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About The Course

The Digital Brand Management four-course online program includes Digital Brand Strategies, Building a Digital Channel Content Strategy, Search Engine Optimization and Search Engine Marketing, and Social Media, Mobile and Reputation Management.
Students completing this series will be able to:

  • Construct the best digital content to tell a brand's story
  • Develop a content marketing strategy to reach the connected user with the right message in the appropriate channel
  • Optimize a website and ads to outperform the competition.
  • Leverage digital technology to support a company’s mission and manage customer feedback across channels

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About the issuer

Professional and Continuing Education at Oregon State University

Meeting the educational needs of those continuing their education, both for career advancement and personal enrichment.
Go to pace.oregonstate.edu