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Students of the Craft Brewery Startup Workshop worked with experienced brewery business consultants in a workshop designed to help develop a business plan, plan capital and business infrastructure, source equipment and ingredients, determined how to market and grow a business and discovered relevant business laws necessary for a brewery owner to know.
This workshop focused on moving forward with brewery logistics including beer brewing equipment needs and planning for brewery supplies, sourcing, legalities, distribution and marketing strategies for a small business.
Covered in this workshop:
- Recognition of brewing opportunities in the community to allow for a startup business.
- Process of creating a sustainable business plan for a brewery.
- Best practices for growing and marketing a brewery.
- Current trends in the brewing industry.
- Elements of a successful craft brewery company and management culture.