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According to the Interactive Advertising Bureau (IAB), spending for mobile marketing will continue to grow rapidly, even surpassing spending for desktop marketing by 2018. In this workshop-style course, acquire practical experience and invaluable knowledge of design and advertising techniques for both mobile and desktop. Through hands-on application of these digital advertising design techniques, you will develop your own collateral. In class, you will create your own digital ads; learn social media tactics; and explore different versions of digital advertising, including native advertising, video advertising, interactive ads, landing pages, and more. This course introduces and employs a variety of user-friendly software tools for creating polished, effective ads. Learn how to do everything from selecting the image and the font to publishing the ad message in seconds.
https://www.sps.nyu.edu/professiona...990