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Technology is changing the ways in which audiences consume media and in which advertising is bought. Across the U.S. and around the world, digital advertising has become a key part of the marketing mix for brands. Today’s marketer needs to understand new digital channels in order to stay competitive and maximize advertising ROI.

This one-day introductory course will offer a comprehensive look at digital media, specifically focusing on online display advertising, the display landscape, key technologies, industry terms, and foundational elements from ad tags to pixels to creatives to pricing models. It will give participants a broad view of the digital media landscape, an understanding of important concepts and approaches, and an opportunity to network with industry professionals.

Students will be invited to continue their study online via our partnership with Grovo.com to reinforce the day's learnings.

WHAT'S COVERED:

History of Online Advertising

• The Essentials of Online Advertising
• Buy Side vs Sell Side
• The 6 Types of Online Advertising
• The Key Players
• Real Time Bidding

What is Programmatic?

• Pricing Models and Optimization Metrics
• Banner Ad Basics
• Ad Tags
• Types of Creative
• Mobile Advertising
• Video Advertising
• Big Data
• Types of Targeting

See more at: http://www.newmarketinginstitute.co...dpu