A platform for people’s digital objects
We believe people use their belongings to tell their stories. They fill the shelves of their home, the walls of their office and even their wardrobes with items they’ve collected over the years (be they diplomas and medals or stamps, posters and t-shirts). And they use those objects to communicate nuanced messages about who they are, what they’ve experienced and where their passions lie.
Basno empowers people to do this online. We provide organizations and individuals a platform to create, track and manage the supply of digital goods and equip users with the information they need to evaluate those goods and then the tools they need to claim, store and display them.
We guarantee three basic things. One: that the source of an object is always known. Two: that when you own something, it’s yours, it’s unique. And three: that, if an object is available by invitation only, uninvited users can’t own it, and similarly, if it is meant to be a limited edition, that in fact its circulation is limited.
Your possessions on Basno are more than just images placed next to your profile picture. We serialize objects offered on our platform and seal them with encrypted information that makes each one singular – an object unto itself that can be mimicked but never exactly replicated. It is yours, and only yours, for as long as you want it.
Basno for brands and businesses
Brands and users both profit from digital objects. Users leverage branded goods to establish credibility and demonstrate pride and passion. Brands benefit from a network of ambassadors promoting value-creating activities. Where users have made meaningful commitments, they should be rewarded. In displaying their reward, they popularize the very action through which they earned it to begin with. It’s a simple but effective tool for influencing behaviors.
As with everything, transitioning this relationship online unlocks many additional benefits, most notably: efficiency and scale of distribution, precision of campaign creation, implementation and measurement, and ease of information delivery, traffic direction and transaction conversion. (more)
Basno for designers
No raw materials. No need for a studio or gallery. The barriers to finding mass audiences with impactful design have been lowered: quality, depth and character are what’s important when creating digital objects. The true test of social impact is no longer on what museum walls a piece can be found but instead on how many Facebook walls. By guaranteeing supply control, Basno offers designers the opportunity to create and distribute limited edition works to massive audiences. The next great poster will be made and distributed online to be owned and displayed online. The next great stamp series too.
Basno for competitions and distinctions
Objects that recognize our achievements and skills are some of our most cherished belongings. They commemorate rewarding experiences; they are perfect for moments of personal reflection or sharing memories with others. As we shape our presence online, and as fewer interactions take place at our homes or in our offices, our physical goods are losing relevance – left unseen to gather dust. Free to own and store, readily deployable across profiles personal and professional, the digital medal, the digital trophy, the digital certificate will fill this need going forward and with enhanced effect. Communities formerly unconnected will come together around common ownership. Awards will become more than just something to hang around your neck, instead unlocking exclusive introductions and offerings.
To institutions, organizers and administrators charged with distributing prizes and certifications, digital objects serve to enhance, not just expand, the presence of your brand across the social web. They preserve the prestige and exclusivity of a given distinction. And that’s what is important.
Basno for groups
There is no easier way for groups to create a sense of ownership and identity among members than by offering them items to display their affiliation. Objects exclusively owned by members of a given group reinforce their commitment to the group and to each other. They provide a subtle reminder to non-members that they are – just that – not members. The impact is to strengthen bonds and attract new members. Annualized editions help incent payment of dues, while revocability encourages good standing. It’s simple, cheap and effective.
Basno for fundraisers
Every fundraiser knows that there are supporters and then there are supporters. Badges and other digital objects are powerful tools for supporter differentiation: the list at the back of the annual report expressed in the form of a viral digital good. Indeed, digital objects are inexpensive tools that enable supporters – without brag or boast – to look good in front of their peers and to differentiate themselves from other donors. Badges also allow owners to get involved immediately. Using their badge to challenge their peer networks, existing supporters become effective fundraisers, connecting friends and contacts exposed to a badge to the information and access they need to take action themselves.
Frequently asked questions
- What’s a badge? Why do I want to own one?
- How do I claim a badge? How do I share my badge with friends and contacts?
- What are verified issuers? What are the benefits of “getting verified”?
- How do I create a badge? What can I do with a badge I create?
New York office: +1 917-740-6257