Basno - About

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A platform for people’s digital objects

We believe people use their belongings to tell their stories. They fill the shelves of their home, the walls of their office and even their wardrobes with items they’ve collected over the years (be they diplomas and medals or stamps, posters and t-shirts). And they use those objects to communicate nuanced messages about who they are, what they’ve experienced and where their passions lie.

Basno empowers people to do this online. We provide organizations and individuals a platform to create, track and manage the supply of digital goods and equip users with the information they need to evaluate those goods and then the tools they need to claim, store and display them.

We guarantee three basic things. One: that the source of an object is always known. Two: that when you own something, it’s yours, it’s unique. And three: that, if an object is available by invitation only, uninvited users can’t own it, and similarly, if it is meant to be a limited edition, that in fact its circulation is limited.

Your possessions on Basno are more than just images placed next to your profile picture. We serialize objects offered on our platform and seal them with encrypted information that makes each one singular – an object unto itself that can be mimicked but never exactly replicated. It is yours, and only yours, for as long as you want it.

Basno for brands and businesses

Brands and users both profit from digital objects. Users leverage branded goods to establish credibility and demonstrate pride and passion. Brands benefit from a network of ambassadors promoting value-creating activities. Where users have made meaningful commitments, they should be rewarded. In displaying their reward, they popularize the very action through which they earned it to begin with. It’s a simple but effective tool for influencing behaviors.

As with everything, transitioning this relationship online unlocks many additional benefits, most notably: efficiency and scale of distribution, precision of campaign creation, implementation and measurement, and ease of information delivery, traffic direction and transaction conversion. (more)

Efficiency and scale of distribution: Never before has it been easier for organizations to create branded goods and reward them to their best customers (and only their best customers!). It takes minutes to create, customize and distribute a digital badge. Minutes later rewarded users are already displaying their badges on Facebook and LinkedIn, have Tweeted about their new possessions, and have begun to engage in an exclusive badge owner dialogue. In some cases, they have even published a new profile picture on Facebook incorporating their badge. By creating goods that people want to own then, issuers can turn existing customers, users and followers into brand ambassadors equipped to inform, challenge and engage their personal and professional networks.
Precision of campaign creation, implementation and measurement: Efficiency and scale should not come at the sacrifice of control though. Brands on Basno may access exclusive tools necessary to fully customize badge designs and messaging, so as to reach target badge owners and their networks with a consistent voice. This ensures that a badge experience is in line with a brand’s overall strategy and that badge campaigns are properly implemented to promote value-creating behaviors. Indeed, issuer customizations and personalizations across the entire life-cycle of a badge serve to enhance that badge's power as a tool for engagement and promotion. Well-drafted invitations increase the likelihood that a potential badge owner will accept the invitation and claim ownership of their badge. Well-conceived badge designs, names and descriptions make users more eager to share their badge on Facebook, Twitter or LinkedIn. And well-shaped Facebook messages with compelling calls-to-action maximize the chance that a user exposed to the badge will elect to take action in response. As importantly, Basno supplies robust reporting that brands may access to measure and contextualize the impact of any given badge campaign.
Ease of information delivery, traffic direction and transaction conversion: Not only can issuers efficiently and precisely distribute branded digital objects through Basno, they can also carefully channel reactions to badges, directing the curious to additional information and the intrigued to later stages of a transaction process. This is truly one of the key promotional benefits of creating and distributing branded digital objects: positive responses to badges and the messages delivered through them can be immediately satisfied. Broad marketing meets targeted promotion through an unobtrusive behavior-influencing model.

Basno for designers

No raw materials. No need for a studio or gallery. The barriers to finding mass audiences with impactful design have been lowered: quality, depth and character are what’s important when creating digital objects. The true test of social impact is no longer on what museum walls a piece can be found but instead on how many Facebook walls. By guaranteeing supply control, Basno offers designers the opportunity to create and distribute limited edition works to massive audiences. The next great poster will be made and distributed online to be owned and displayed online. The next great stamp series too.

Basno for competitions and distinctions

Objects that recognize our achievements and skills are some of our most cherished belongings. They commemorate rewarding experiences; they are perfect for moments of personal reflection or sharing memories with others. As we shape our presence online, and as fewer interactions take place at our homes or in our offices, our physical goods are losing relevance – left unseen to gather dust. Free to own and store, readily deployable across profiles personal and professional, the digital medal, the digital trophy, the digital certificate will fill this need going forward and with enhanced effect. Communities formerly unconnected will come together around common ownership. Awards will become more than just something to hang around your neck, instead unlocking exclusive introductions and offerings.

To institutions, organizers and administrators charged with distributing prizes and certifications, digital objects serve to enhance, not just expand, the presence of your brand across the social web. They preserve the prestige and exclusivity of a given distinction. And that’s what is important.

Basno for groups

There is no easier way for groups to create a sense of ownership and identity among members than by offering them items to display their affiliation. Objects exclusively owned by members of a given group reinforce their commitment to the group and to each other. They provide a subtle reminder to non-members that they are – just that – not members. The impact is to strengthen bonds and attract new members. Annualized editions help incent payment of dues, while revocability encourages good standing. It’s simple, cheap and effective.

Basno for fundraisers

Every fundraiser knows that there are supporters and then there are supporters. Badges and other digital objects are powerful tools for supporter differentiation: the list at the back of the annual report expressed in the form of a viral digital good. Indeed, digital objects are inexpensive tools that enable supporters – without brag or boast – to look good in front of their peers and to differentiate themselves from other donors. Badges also allow owners to get involved immediately. Using their badge to challenge their peer networks, existing supporters become effective fundraisers, connecting friends and contacts exposed to a badge to the information and access they need to take action themselves.

Frequently asked questions

Contact

badge information: badgefy@basno.com
general support: support@basno.com

New York office: +1 917-740-6257

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