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This course equips marketing professionals with the knowledge necessary to understand markets and consumers and to apply that analysis to guide companies, nonprofits, or individuals in the design and promotion of winning products and services. In class, you will design and manage mock focus groups, conduct customer and voter surveys, develop and test new products and services, analyze market opportunities, examine social networks, design and track advertising campaigns, and study customers to understand how they think and feel. The course work emphasizes the development of specific and practical marketing expertise and skills, including methods of market research, the psychology of consumers, and the business of marketing and advertising. If you consider yourself a creative or analytical person and you are interested in developing a deeper understanding of how people behave as consumers, then this course will assist you in reaching that goal.
https://www.sps.nyu.edu/professiona...820