Jacob Hochhalter

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The Advanced Digital Marketing Certificate taught learners how to define their audience and evaluate the effectiveness of marketing strategies through hands-on case studies. Learners created a compelling and engaging content strategy geared to ensure they support their customer through the buyer journey lifecycle.

This Digital Marketing Certificate series included the following courses:

  • Internet and Social Media Audience Profiling
  • Content Marketing
  • Transmedia Marketing through Storytelling
  • Advanced Marketing for B2B

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About this course

Each digital marketing course is intended to dive deep into the world of digital marketing and help the participant craft a story to brand their organization. This new four course Digital Marketing Certificate delivers the proven frameworks and tools needed to design, implement, and manage a successful digital marketing strategy that achieves targeted business objectives.

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About the issuer

Professional and Continuing Education at Oregon State University

Meeting the educational needs of those continuing their education, both for career advancement and personal enrichment.
Go to pace.oregonstate.edu